Update: June 2019 – Thrifty Australian Head Office have also since been notified and have advised they have since started working with their Dandenong based Licensee, Lawrence Vic Pty Ltd, to gradually remove the offending reviews posted by franchise staff.
Have also been fielding the occasional E-mail from those purporting to be past employees of Lawrence Vic Pty Ltd, describing Working Conditions, etc, however have chosen not to elaborate on those here in this particular blog post.
Topping off personally my most disappointing consumer experience to date either side of the Tasman that I can recall… upon looking to place a review regarding my last hire experience with Thrifty Car Rental out of Mickelham Road, (Melbourne), discovered that the franchise owner along with certain senior staff of franchise operation Lawrence Vic Pty Ltd, had posted several of their own reviews whilst failing to disclose their commercial and/or employment connection to the business…
Lawrence (Vic.) Pty Ltd. T/A Thrifty Vic Car and Truck rental – Glenn Lawrence…
“Personally I think that these guys are the best rental company in Victoria. They always have great service a delivery on time with a smile. I would recommend them to anybody.“
– Source: Google Maps
(This has since been removed upon advising I had referred the matter to the ACCC and CAV)
…Being the owner, of course he would think and say that about his own business.
Lawrence Vic Pty Ltd’s Chief Financial Officer, was also discovered to have placed multiple 5 star ratings of a number of Thrifty Car and Truck rental locations…
Some more ratings placed by the same person. He has placed 5 star ratings on at least 8 (possibly more) locations owned by Lawrence Vic Pty Ltd along with 5 star ratings for a handful of other Thrifty Locations owned by other business units.
Also briefly came across this… Known employees (confirmed upon glancing at their profiles) including the owner of Lawrence Vic Pty Ltd are seen posting fake ratings and reviews for Thrifty Vehicle Sales location that they operate in Dandenong.
Furthermore, if you glance at the rest of the profiles from where the ratings and reviews have come from, quite a few of them I feel appeared (at least to me) to be from direct friends to one of the Staff in question (Profiles liking and commenting on posts from the staffer’s profile and vice versa or more apparent, the staffer appearing on the friends widget of those profiles).
While friends of staff are well within their right to place a review if they are genuine customers, a potential conflict of interest is present and this should really be disclosed within any review they post as per the ACCC Guidelines in respect to asking friends to leave a review.
More Lawrence Thrifty staff posting positive reviews, this time for Thrifty Weipa. (While this may be a different business unit to Lawrence Vic Pty Ltd, they are still part of the Australian Thrifty Car Rental network and any such review should disclose this)
An older review from 3 years ago posted by another employee of Lawrence Vic Pty Ltd…
Here’s a more recent glowing review for Thrifty Car and Truck Rental for Footscray…
(the statement “…team that works together to achieve their goals” caught my eye as it’s not normally something posted by a genuine customer)
(The review below was quickly removed after I posted a temporary review publicly challenging it)
From then I looked at the reviewer’s other review for Coles Express, a service station very close by Thrifty Car and Truck Rental Footscray where he mentions “…as part of my job for a rental car company…”
…All the above fake reviews were the ones that were known about and could be directly linked to Lawrence Vic Pty Ltd personnel.
The last fake testimonial above was only caught by virtue that the staff member in question had posted in another review mentioning he worked for a rental car company.
In my mind, it certainly raises the question…
How many of the other customer testimonials could also be fake or otherwise have been posted by Thrifty Lawrence Vic Pty Ltd personnel?
Wouldn’t be surprised to learn that Lawrence Vic Pty Ltd management possibly encouraged their employees to engage in the practice particularly since the owner himself was seen placing at least a couple of his own fake reviews.
Reviews posted to Lawrence Vic Pty ltd. New location: Thrifty Coburg in Melbourne, Victoria, Australia. While an individual review from a profile where this is their only review is not sufficient by itself to raise a red flag, the ratio of such reviews do raise a red flag with me.
The reason why this looks fishy…
- The ratio. Out of 6 total reviews, 3 were made by reviewers with only 1 review,
- One of them being especially and suspiciously hyperbolic. “Wow, what an experience” is a sizable red flag to me as such reviews have in the past often been found to be fake upon my own investigation. How often would one be so over the moon renting from a car hire place?
- A 4th review was made by a reviewer who has a total of 4 Google reviews to her name. However, out of those 4 reviews, 3 of them are for Thrifty locations all operated by Lawrence Vic Pty Ltd, another red flag…
There is a Michael Nguyen who works as a manager for Lawrence Vic Pty Ltd’s Thrifty Footscray location. Whether he is the same Michael Nguyen who posted this (in my view) rather anomalous review for Thrifty Vehicle Sales Dandenong is not able to be definitively confirmed as there are a ton of People called Michael Nguyen in the Melbourne Area.
While I acknowledge that Lawrence Vic Pty ltd isn’t alone in such antics (Far from it), Lawrence Vic Pty Ltd is the first business (that isn’t an outright cold calling boiler room “wire” scam operation) who I have both personally had any sort of interaction with and seen engaging in the posting of falsified testimonials.
- ACCC Guidelines in relation to Managing online reviews
- ABC The Checkout – Online Reviews
- Companies behaving badly: Writing reviews for your own business
Regardless, I don’t anticipate dealing with this particular Thrifty Car Rental licensee again given there are so many other hire options – including within Thrifty’s own network itself (Alternate Thrifty locations in Melbourne not operated by Lawrence Vic Pty Ltd.)
Overall my hire experience with Lawrence Vic Pty Ltd was far removed from my usually smooth hire experience under the Thrifty brand in Australia. I will admit to totally letting my guard down in this instance due to trust built up from multiple positive hiring experiences before hand under the Thrifty brand. Issues with the Lawrence Franchise included…
- Failure to disclose full fee structure in their written legal documentation
- Upon contacting the Licensee’s HQ at Dandenong thinking that these matters would be easy to clarifty, was instead met with a defensive attitude with the chain of communication abruptly closing at “Thanks for your feedback on our disclosure”
- Failure to provide a copy of the agreement at initiation of the hire requiring several follow ups. (This doesn’t appear to be an isolated incident with Lawrence Vic Pty Ltd.)
- Upon eventual receipt of the above, discovered a break down add on I never requested and which I strongly believe was snuck on by the RSO under IMO obvious pressure by his bosses to meet his monthly sales target. The RSO agent I strongly believe highlighted the agreement in such a way to draw my attention away from it and skipped over it in the walk through.
- On presenting a New Zealand Driver’s license, Lawrence Vic Pty Ltd demanded 2 x Australian Phone numbers and an Australian Address. No where was this stated anywhere on booking nor the unified thrifty.com.au Website. This is different from Thrifty Melbourne Airport and Thrifty Melbourne city (Spencer st) where no such requirement exists.
Their employment ads suggest a rather Sales driven culture I feel (“…totally focused on achieving targets and budgets”) and this has been emphasized in Lawrence Vic Pty Ltd’s ads far more than for Front line roles advertised by other Vehicle Rental agencies (operating under the Thrifty banner or otherwise) I feel.
I have also since dropped a note to the Australian Competition and Consumer Commission (ACCC) and Consumer Affairs Victoria (CAV) to let them know of Lawrence Vic Pty Ltd’s conduct.
If would be fair to say that I hold the management of Lawrence Vic Pty Ltd personally responsible for the matters arising out of my hire with them. Nor have I ruled out possibly taking out a case against Lawrence Vic Pty Ltd in the Victorian Civil and Administrative Tribunal (VCAT) when I’m next back over the ditch on business.
In-spite of that, have since continued to rent through other ‘Thrifty’ branded business units in Australia without experiencing anywhere near the same sorts of issues. However, my continued custom with Thrifty as a brand is now under review (particularly so now that NZ AA and Thrifty Australia between them seems to have ended the hire car deals for us NZ AA Members).
In a nutshell…
I consider trust extremely important in any transaction I undertake and Lawrence Vic Pty Ltd through their conduct I feel have completely failed to demonstrate this.
If you have to rent through the Thrifty brand (for what ever reason) in Victoria, Australia. A listing of alternative Thrifty Car and Truck Rental locations in Melbourne operated by other business units and franchises can be found here.